The Baltimore Ravens will win Super Bowl XLVII, according to an unorthodox but surprisingly accurate predictor of Super Bowl success. RiseSmart, the leader in next-generation outplacement solutions, has performed an analysis of U.S. Bureau of Labor Statistics (BLS) data showing the team whose metropolitan area boasts the lower jobless rate has won 20 of the past 25 Super Bowls – a remarkable 80 percent success rate. Based on this correlation, the Ravens will claim the NFL championship over the San Francisco 49ers on Feb. 3.
The unemployment-rate predictor has been correct in four out of every five Super Bowls since 1988, when the Washington Redskins defeated the Denver Broncos in Super Bowl XXII. The correlation is based on the jobless rates in the competing cities in the calendar year preceding the big game. Through November, the 2012 unemployment rate for the Baltimore metropolitan area was 7.2 percent, compared to 8.2 percent for the San Francisco metropolitan area.
"The Super Bowl always generates a great deal of discussion among commentators and fans, and this correlation to the economies of the competing cities is sure to spark spirited debate as well," said Sanjay Sathe, founder and CEO of RiseSmart. "One could hypothesize that a fan base with higher employment is more likely to attend games, buy team merchandise, and cheer on their team at sports bars and restaurants. By contrast, a metro area struggling with high jobless rates might subtly but negatively impact its team's success."
Other facts of note:
"Never underestimate the power of having a job," Sathe said. "It impacts workers, their families, their cities, and – just maybe – their football teams."
|Super Bowl||Winner||Jobless Rate (%)||Loser||Jobless Rate (%)|
|1995||San Francisco||5.9||San Diego||7.1|
|1997||Green Bay||3.4||New England||4.1|
|2002||New England||3.6||St. Louis||4.6|
|2008||NY Giants||4.4||New England||4.1|
|2012||N.Y. Giants||8.5||New England||6.6|
Note: Jobless rates are for year prior to Super Bowl year. Source: Bureau of Labor Statistics
For more information, visit www.RiseSmart.com.
RiseSmart is the leading provider of next-generation outplacement solutions. The company leverages a cloud-based technology platform, proven methodologies and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. RiseSmart drives significant ROI to organizations by offering affordable pricing while reducing unemployment insurance taxes and severance costs. RiseSmart has received a wide range of awards and recognition from organizations including Bersin by Deloitte, the Best in Biz, Gartner Inc., the Golden Bridge Awards, LAROCQUE, the Momentum Index, Red Herring, the San Francisco Business Times, SiliconIndia, the Silicon Valley/San Jose Business Journal, the Stevie Awards and TIE.
For more information, visit http://www.RiseSmart.com.
Woody Mosqueda, 408-993-9113