When Super Bowl XLVI kicks off here at Lucas Oil Stadium on February 5, millions of Americans will be making predictions on the outcome. But a RiseSmart analysis shows that one of the most startlingly accurate predictors of Super Bowl success comes from the unlikeliest of sources: U.S. Bureau of Labor Statistics (BLS) unemployment data.
Here’s the scoop:
WHAT: The team whose metropolitan area boasts the lower unemployment rate during the previous calendar year has won 17 of the past 20 Super Bowls – a remarkable 85 percent success rate. Based on this correlation, the New England Patriots should claim the NFL championship over the New York Giants. Through November, the 2011 unemployment rate for the Boston metropolitan area was 6.8 percent, compared to 8.5 percent for the New York metropolitan area.
WHY: A case can be made that a fan base with lower unemployment is more likely to attend games, buy team gear, celebrate at sports bars and, ultimately, cheer their team on to victory. By contrast, a metro area that is struggling with high unemployment might have a subtle but insidious effect on its team’s morale.
FUN FACT: The Giants’ upset victory over New England in Super Bowl XLII, when the Patriots entered the game undefeated, represents one of the three times in the past two decades when the unemployment rate predictor failed to predict the outcome of the game.
UN-FUN FACT: Super Bowl XLVI is the third consecutive Super Bowl in which both teams hail from a metropolitan area with an unemployment rate over 6 percent. Before 2010, the last time the two Super Bowl teams both came from cities with jobless rates exceeding 6 percent was 1994, when Dallas defeated Buffalo in Super Bowl XXVIII.
WHO: This analysis of employment data and Super Bowl prowess comes from RiseSmart, the leading provider of next-generation outplacement solutions. RiseSmart’s founder and CEO, Sanjay Sathe, is available to discuss the Super Bowl forecast and the impact of employment on pigskin success. Says Sathe: “Never underestimate the power of having a job.”
WHAT ELSE: To spread the word about this Super Bowl correlation, RiseSmart today released a media kit consisting of broadcast-quality b-roll, a video interview with RiseSmart CEO Sanjay Sathe discussing the Big Game, and a Super Bowl prediction infographic.
For more information, visit www.RiseSmart.com.
RiseSmart is the leading provider of next-generation outplacement solutions. The company leverages a cloud-based technology platform, proven methodologies and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. RiseSmart drives significant ROI to organizations by offering affordable pricing while reducing unemployment insurance taxes and severance costs. RiseSmart has received a wide range of awards and recognition from organizations including Bersin by Deloitte, the Best in Biz, Gartner Inc., the Golden Bridge Awards, LAROCQUE, the Momentum Index, Red Herring, the San Francisco Business Times, SiliconIndia, the Silicon Valley/San Jose Business Journal, the Stevie Awards and TIE.
For more information, visit http://www.RiseSmart.com.
Woody Mosqueda, 408-993-9113