KARIN BOOTSMA

Vice President, Marketing

As vice president of marketing, Karin adds to RiseSmart’s talented leadership team two decades of high-tech, HCM, and SaaS marketing experience, including several years as vice president of marketing at public and private companies.

In her role at RiseSmart, Karin is responsible for providing the marketing foundation and execution for ongoing customer, sales, and channel success in each of our markets. She believes in combining customer partnerships, market insights, creative ideas, and impactful execution to drive long-lasting success.

Before RiseSmart, Karin led Product Marketing, HR Alliances, and Monster’s Talent Management Suite at Monster Worldwide. While there, she drove product marketing for many new products, such as Monster’s flagship semantic resume search products. Prior to Monster, she was responsible for all aspects of marketing at Trovix, a purveyor of resume and job matching, which was later acquired. This included branding, awareness, demand generation, sales enablement, and competitive intelligence. She also established a competitive presence for Entopia, a venture-backed knowledge management company, and led marketing strategy and execution at ISD, leading to successful initial and secondary public offerings.

Karin holds an MBA from Santa Clara University, Leavey School of Business, and a mechanical engineering degree from UOP.

Vice President, Marketing
Management Team
 Karin Bootsma Vice President, Marketing
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