Are you ready to get extreme with your job search?

 

Stories abound in this recession about stacks of resumes unread by employers as applicants pile on to job openings. It’s not enough anymore to be qualified for a position. Sometimes it’s not even enough to make a resume that stands out. So what can you do to have a better chance of getting an interview, and of ultimately landing that dream job — or, indeed, simply a job you might like?

Here are five extreme measures for extreme times:

1. Make a list of what you will and won’t do.

Laurie Ruettlmann at Punk Rock HR argues that even when people have been out of work for a while, and start to say things like “I’ll do anything for a job,” they don’t really mean anything. She suggests making three lists: “things I would never do for work, “things I might do for work,” and “things I really want to do for work — whether I have the skills right now or not.”

My point is simple: you have to do the work and figure out the psychology behind your unemployment before you post your resume everywhere and pray that someone calls you for an interview. That’s now how life works, anymore. An honest list that outlines standards and expectations will help you to redirect and redefine your job search.

2. Put together a marketing plan for yourself.

The days of just spamming employers with blind emails whenever a new opening appears online are over. Even tailoring your resume to individual employers, though often a good idea, isn’t a guarantee. Take a cue from some of the leaps and bounds in 21st century marketing. Modern companies work hard to sell their brand, what can you do to sell your own brand better?

Jerome Young at Forbes.com has some solid ideas. He points out that everything you use to brand yourself -- resume, cover letter, online profile and interview remarks — must have a consistent message. But his central theme, in a nutshell, is showing what you’ve done, rather than just telling:

Have you increased revenue or profit? Have you decreased costs or minimized risk? Tell concise success stories of how you met these goals, and you'll make yourself an exceptional candidate. To identify those success stories, you must understand how your position and your accomplishments clearly helped the bottom line of the business. That allows you to explain the value you've provided in the past and can offer in the future… Examples of what you've done are far more effective that just talking about what you've done. Websites, pictures of products, and actual products themselves grab an employer's attention and generate interest. I have offered employers a slide show with pictures of me working, just so they can visualize me effectively laboring on their behalf.

3. Establish your credentials.

Dan Burns of Career Rocketeer reiterates that the typical application package is no longer enough to establish your brand with employers. He suggests what he calls a “credentials package” that includes a customized cover letter, customized resume and a references summary, along with two additional pieces that he calls a “summary of qualifications” and “personal profile.” The summary of qualifications, he says, can be particularly good for snaring the interview:

After you pique the hiring manager’s interest with your cover letter, you save him/her the time of going through the details of your résumé by providing qualitative, objective, and definitive reasons why you are the best person for the job. If done correctly, often the Summary of Qualifications is sometimes all that the hiring manager has to read to select you for the interview.

4. Pay close attention to even the smallest of details.

Careless mistakes, all-too-common in this era where applicants can point and click to respond as quickly as possible, can ruin an otherwise promising bid for a great job. Maria Hanson at LiveCareer has collected some ironic and painful examples of real-world carelessness on resumes, comments like "speak, read, and wright English/Spanish." And "I'm very detale oriented”:

"Making errors on your resume just screams, 'I'm careless, I don't care to double-check my work or have a friend look it over, and that's exactly the same sloppy, lazy effort I'll give you as my employer,'" says Tony Katsulos, who keeps a file of the worst resume bloopers he's received as head of Jetstream Public Relations.

That’s one stack of resumes you don’t want to be in.

5. No matter what, don’t get desperate.

Thinking outside the box can also go horribly, horribly wrong. Laurie Buhl at Yahoo! HotJobs has a long list of things to avoid, such as coming off like a social media stalker and standing on the corner with a sign. And don’t forget that it’s possible to make your personal branding too unique:

Executive recruiter Kim Bishop has seen a variety of wacky queries, including one large package containing the message "Will work for food," and resumes comparing themselves to Broadway shows and to NCAA tournaments. "One person asked whether he should send an employer confetti in an envelope. I said, 'Think about it: would you want confetti all over your desk?'"