Corporate outplacement is a mainstay in corporate America and is certainly on the uptick now as the unemployment rate continues to rise and more and more companies reduce their headcounts. However, as [RiseSmart CEO Sanjay] Sathe points out, traditionally corporate outplacement provided services such as grief counseling and gave laid-off employees work space for short periods — while RiseSmart's Transition Concierge puts the emphasis on employment. "We really see filling an unmet need on the corporate side," said Sathe. "We focus on what is important in the transition — to get to the next job." Transition Concierge provides RiseSmart's Internet job searching power, a team of resume writers and support from a transition specialist for six months. With reports tabbing the corporate outplacement industry at least $3 billion a year, there is certainly no shortage of opportunity for RiseSmart. Still, the company makes a strong play with its pricing for Transition Concierge, which Sathe puts at "a fraction of the cost" of more traditional outplacement services. According to him, many of these would charge $4,000-$5,000 for three months of service — RiseSmart charges $2,500 for six months. "It is great in terms of value to the individual and the organization. And it is also very important from a price standpoint," he said. "[Companies] want to do the right thing. They want to help people get their next job," he added. "We realized there is a lot of opportunity for us as a company."