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Archive for December, 2009

2009 was a long and challenging year for jobseekers. Unemployment reached record highs, and competition for jobs was fierce. If you had trouble landing your ideal job, you weren’t alone.
As we cross into 2010, it’s a natural time to take stock of your 2009 job search: what worked, and what didn’t; what time was well spent, and what time was wasted. If you were using methods that didn’t give good returns on your time and energy, now is the time to drop them.
Then, resolve to channel your fresh start and high energy into new habits designed to get you into your ideal job in the coming year. Here are six recommended resolutions to make your job search successful in 2010.
Resolution #1: I will create a list of targeted employers.
If you’re only applying to jobs that you see being advertised, you’re leaving key elements of your job search up to chance. Take control of your future by identifying the organizations in your industry where you would like to work — even if they don’t have any job openings at the moment. Do your research, and make up a list of 8-12 target employers with products or cultures you admire. Devote time to introducing yourself to them as a future candidate. Get on their radar now, before a job is even open, and sow the seeds for them to call on you later on when something opens up. This is one of the best ways to take advantage of the “hidden job market.” It requires time and planning, but the end result is a position with a company you hand-selected as a good match for your skills and desires.
Resolution #2: I will carry job-search business cards.
A person’s job is a large part of their identity, and sometimes displaced workers feel lost without the security of a title and a business card. But do you really want to be scribbling your contact information on a napkin or index card when you network in public? Increase your poise, confidence, and professional appearance by creating and carrying a personal business card just for your job search. They are easy to produce at home with a printer, or simply use a free service such as Vistaprint, which offers jobhunters 250 cards printed free (pay only shipping and handling). Job-search cards are the perfect positive marketing tool — shorter than a resume, but something physical for people to take away and remember you by. This leads to our next resolution:
Resolution #3: I will expand my network.
No matter how much you are networking, you could undoubtedly do more. Jobseekers are often shy about expanding their network, but people are typically flattered to be asked for their expertise or connections. So take the plunge: if you haven’t made the time for Facebook or LinkedIn, now is the time (keep it professional on Facebook, of course). And don’t just concentrate on online, either! Whenever you talk with a friend, peer, neighbor, or relative, aim to get at least one informational contact (not a job interview, but a person you can call and chat with for 10 minutes or so about their industry) out of the conversation. While jobseeking, you should aim to have a short informational call or coffee meeting at least a few times a month. People will be impressed with your initiative, and flattered by your attention. You may be surprised where these short, no-pressure meetings can take you.
Resolution #4: I will build my personal brand.
This is a fairly new element of the job search, and as such, many older jobseekers are not aware of it. The candidate’s role now goes far beyond their resume; it is now common for employers to do preliminary research on you on the Internet before you are contacted. Your competitors are building their personal brand online, and so should you. Start commenting on an industry with a Twitter account or on a free blog at WordPress or Blogger; establish your expertise. Benefit #1 is that you’ll make great industry connections. Benefit #2 is that you’ll shape your online image for those who are researching you. Both are necessary for your successful 2010 job search.
Resolution #5: I will revamp my resume and cover letter.
When was the last time you really gave these crucial materials more than a simple update? Adding your last position is the bare minimum, and for 2010, you owe yourself an upgrade. Research current job ads for the hot keywords are in your field, and make sure your terminology matches the current jargon. Evaluate the entire document, even older sections that have served you well for years — these are the very sections that could benefit from a re-write in the context of your later accomplishments. Aim for a clean, simple look. When you’re done, save a formatted version for printing and email attachments, and a plain text version for online forms.
Resolution #6: I will genuinely seek out feedback.
Many jobseekers get “stuck” on some issue that they don’t even know about. Maybe it’s the presentation of their resume; maybe it’s some interviewing quirk. The point is, they won’t ever know about it unless they ask their “support squad” for constructive criticism. Unfortunately, due to rejection in the job market, these same people may feel too vulnerable to ask for any feedback. If this sounds like it might apply to you, turn to trusted friends and family for resume critiques, mock interviews, and ideas about where your talents might be useful. They know you better than anyone, and you should resolve not to let any insecurity prevent you from asking for their excellent help and perspective. Ask for feedback, and you may get a surprising boost!
Do you have any job-related resolutions for the New Year? We’d love to hear about them. Share your inspiration and progress in the comments.

If you’re jobless this December –- and there are roughly 16 million Americans who are –- you know that being unemployed over the holiday season can make it feel like there is little to celebrate.
There are several types of stressors you may encounter over the holidays:
- You may worry what to tell friends and family at social gatherings;
- You may be facing a cash shortfall, yet still wish to provide gifts for your loved ones;
- You may be feeling depressed, angry, or less worthy than usual;
- You may be tempted to take a vacation from your job search.
Alone or combined, these situations can present a real challenge for downsized individuals. Fortunately, the holiday season also offers some special opportunities to rejuvenate your spirits and advance your job search. That’s why we’re providing six power tips on how to maximize the month of December and re-vamp your search for employment by January 1.
TIP 1: That “no one’s hiring in December” thing? That’s a myth. Keep trying.
It’s true that lots of offices slow down during the holidays, but plenty of recruitment goes on in this period! Some departments face “lose it or use it” provisions on their hiring budgets, so you may find they’re eager to seal a deal with you by December 31. On the other side of the coin, lots of projects come into brand-new funds as of Q1 2010, meaning your long wait may be over. Best of all, because so many people believe December is dead for hiring, there is greatly reduced competition for jobs. So don’t slow down on submitting online applications, and make sure your resume is front-and-center with your desired employers all through the last month of the year.
TIP 2: Manage your downtime intelligently.
The holidays are a special time to relax and enjoy family traditions and get-togethers. While you are entitled to enjoy this time, I urge you not to have the same vacation expectations as your friends who have been working full-time. Some of them will take off from December 18 through January 4, and you just can’t afford to neglect your job search for that long. Thoughtfully plan out your daily activities for the rest of the year using a calendar. Give yourself the “big days” off –- New Year’s Eve, for instance –- but schedule a few hours of job-search work for almost every other day… even if your “working friends” aren’t working at all. It’s a tough break, but you’ll feel better about yourself and your job hunt if you stick to a productive schedule throughout the holiday season.
TIP 3: Get ready to mingle, sip eggnog, and smile; you’re going to network at holiday parties.
Don’t hide at home, no matter how uncertain you may be feeling. There are increased social opportunities at the holidays, and these can really help with your personal feelings of satisfaction and support, as you re-connect with people who like you for you! Meeting new people is great, too: put on a nice sweater or sports jacket to network with rarely seen relatives and neighbors, and have a short speech ready stating what kind of professionals you’d like to chat with. It makes people happy to be able to make introductions or give advice. Accept this help gracefully and in the generous spirit that it is given.
TIP 4: Use this occasion to make over your family’s gifting traditions.
When your cash flow is compromised, you must be very careful with your resources. It is probably best not to succumb to the pressures of a consumer culture that urges materialistic expressions of your emotions. Your loved ones will understand and likely welcome the proposal of a low-cost gift exchange or a “handmade holiday.” Not only will they be happy to receive your gifts of love and time, but they will be relieved to see you not going into debt or suffering stress to provide a costly present. There are many creative, free gifts that you can put together easily.
TIP 5: While you’re doing that, take a critical look at your own wishlist.
If you’re unemployed, you’ve probably been “doing without” for quite some time, concentrating on must-haves such as rent, utilities, and groceries. If you have been asking your family for any kind of assistance with cash or food, then it is not appropriate to request luxurious or lifestyle items at the holidays. You should postpone these as rewards for yourself when you have a paycheck again. In the meantime, if you need items for your job hunt, let your family know. They will probably be happy to fulfill requests for job-search necessities such as office supplies (quality resume paper, or ink cartridges for your printer); personal accessories (a silk tie or an attractive briefcase); or even personal services (a resume consultation or a LinkedIn premium upgrade might be in order). Note to well-meaning gift-givers: These are only things that should be given if on a jobhunter’s wishlist: unsolicited career gifts to the unemployed can be seen as lacking tact.
TIP 6: Practice writing “2010″ and pull out some postage stamps!
Maybe you’re not entirely confident about sending holiday cards to people in your network… or maybe you’ve already waited too long for them to be delivered on time. Consider New Year’s cards as a professional, secular replacement. Now that most business mail is electronic, people have a re-discovered interest in physical mail. (Hang around any mailroom, and you’ll notice how eagerly people rip open packages.) The strategy is to get yourself noticed just as everyone comes back to work from the holidays, ready to apply themselves in the New Year. In their in-box, they’ll find a cheery New Year’s card wishing them a happy and prosperous new year, along with a printed copy of your resume and a business card attached. Congratulations: you’ve just achieved top-of-mind awareness in the mind of an employer – and aren’t you happy you worked on your job hunt over the holidays?
For more excellent advice on how unemployed professionals can best survive and thrive throughout the holiday season, check out:
 Clooney and Kendrick arrive to perform a mass layoff.
George Clooney in an HR role … who among us wouldn’t want to see the most debonair actor of our times take on some of the tasks we perform every day? The prospect is just too delicious — so I headed out to find a theater that was screening the new comedy-drama “Up in the Air,” currently in limited release from Paramount.
In the film, Clooney plays the glib, charming Ryan Bingham — traveling corporate downsizer by profession, and budding inspirational speaker (focusing on having no baggage, of course) as a sideline. He spends most of his time on planes, hence the film’s title, and his real home is not the depressingly empty junior apartment he keeps back in Nebraska, but in hotels and airport waiting areas.
The film’s ad campaign strongly stresses the “air traveler” motif, and our hero does travel constantly, but the phrase “up in the air” is clearly also meant to signify the fates of the people to whom he delivers bad news.
Ryan Bingham works for a management consulting firm that appears to have a very limited focus. Clooney’s character does nothing but perform corporate layoffs — the service offered by his company is to hire out consultants who fly from city to city giving the bad news to workers for employers who don’t want to do it themselves.
Bingham has a catchphrase he uses to ease the downsized person (and himself) through the painful moment. “Anyone who ever built an empire or changed the world sat where you are sitting — and it’s because they sat there that they were able to do it,” he promises.
Then, the aftermath. In the film, the stunned person who has just been laid off is gently urged toward a packet. “In that packet,” Clooney assures, “you’ll find all the answers.” His words are empty and glib — the packet is thin, and the individual is distraught — but Clooney’s job is to get them to take the packet, return their keycard, and box up their belongings. Then he hops on another plane.
Unfortunately, scant mention is made of those whose job it is to help workers pick up the pieces after a layoff — both internal HR personnel and the outplacement firms they hire.
I realize that the film is fiction, but the bleak scenes did turn my mind to all the wonderful services that a good outplacement firm can provide: coaching, assistance with resumes and cover letters, and help in ferreting out job openings, among other offerings. This is the good news that comes after Clooney’s bad news — but “Up in the Air” leaves this part of the story untold. Up in the air, as it were.
The movie has proven to be emotional for many who have lost their jobs in this economy. The film’s storyline (which involves a romance, and a loyalty program motif with Bingham’s favored airline) is periodically interrupted to show stark, candid documentary-style footage of regular people describing the moment when they were downsized. It’s gut-wrenching, and you’ll find many mentions in Internet forums of how grueling it can be to watch.
But as dark as those moments are, most of us who have been laid off fight through them, and in many cases move on to bigger and better things — often with the help of an outplacement service. That’s the part of the story that “Up in the Air” doesn’t tell.
“Up in the Air” will go into wide release in the U.S. on December 25. We look forward to hearing your thoughts and reactions.

Unemployment is up, and job openings are down. But there is one sector where hiring is on the upswing — the hiring of interns. And within many companies, the roles and responsibilities of interns are expanding.
There are certainly pros for the interns and the companies alike: the interns get needed on-the-job experience, and the companies get eager (and often free) assistance. There are many strong and well-respected intern programs out there, and most professionals will tell you they couldn’t have gotten where they are today without a key internship.
But there are cons, too. The most worrying item is that the recent ubiquity and “upsizing” of the intern role means that regular, paid entry-level work is increasingly scarce, which can result in difficulties for younger workers.
In the recent The New York Times article, “Hiring Is Rising in One Area: Low-Paid Interns,” business owners were very clear on how valuable interns are to them. The owner of one marketing firm says bringing on interns is “a brilliant, recession-proof way to double your work force,” and that he experiences a certain personal satisfaction when an intern succeeds and he knows that he gave them “that little boost.” The Times went on to quote C. Mason Gates, the president and founder of Internships.com, as saying that with economic uncertainty, smaller businesses would continue to view interns as a source of growth, talent development and project-based work.
It’s clear that such internships are win-win. People are using them to get ahead, and companies are using them to stay strong in a tough economy. But is the upsizing of the internship coming at the expense of paid, entry-level positions? And what might be the consequences of this?
Among my job-seeking peers, I am more and more often hearing the complaint that “all” the entry-level openings have been re-tooled as internships where you are offered “experience” and “exposure” but very rarely pay. These people (most of whom have been laid off after 2-6 years of experience) consider themselves “past” seeking internships, and would prefer paid work. But these increasingly upsized internships, they claim, are eclipsing regular work.
I found myself curious about my own profession: has the role of intern shifted in the past few years? Just to check, I took a an unscientific, but well-informed, whirl through the want ads on craigslist.org, checking the openings in my own specialty. I’ve kept daily tabs on this website and this category for seven years or so, and I often contributed to posting and writing the ads myself for big-name local firms. I figured I could easily spot some differences in titles, duties, and pay, if they existed.
Some former employers jumped out immediately, and so did the terms of their ads. I can say with certainty that at one former employer — a medium-sized publishing company — entry-level jobs seem to no longer exist. What we would have once called an “assistant editor” is now an unpaid intern with a full load of responsibilities such as reviewing products, writing articles, proofing pages for publication, and more.
While I don’t begrudge the interns their chance to shine, I uneasily recalled that some of these activities come with a journalistic code of ethics and corporate exposure to liability. I wondered what kind of legal oversight a company has over unpaid workers. When I worked there (and the economy was good), unpaid interns were given mostly “grunt work” concerning mailing lists, data back-ups, contest administration, and organization, coupled with the chance of possibly writing one heavily-supervised article each issue. With training, good interns eventually made their way into paid entry-level positions — which are now, in turn, internships.
I have to say that something does seem wrong with this picture. I am a strong supporter of internships, but I am concerned that the poor economy is leading to a deficiency in paid entry-level work. Ironically, it seems that the solution to this is to — you guessed it — get a great internship, get your experience, and try to transition it into a paid position. It may simply be a reality that market forces have led to a shift, and we may all have to adjust expectations accordingly.
Do you have any observations about the changing role of the intern?
I lived in Dallas for years before launching RiseSmart in 2007. Then, 18 months after starting the company, I moved RiseSmart to Silicon Valley.
Because of this experience, I’m often asked by entrepreneurs in Dallas and elsewhere if and when they should move their startups to the Valley, too.
To answer some of the questions I’ve received, I wrote a post for Alexander Muse’s Texas Startup Blog. You can read it here.
We are pleased to be the subject of a feature in the IndUS Business Journal that went live online today. Here’s an excerpt:
Corporate outplacement is a mainstay in corporate America and is certainly on the uptick now as the unemployment rate continues to rise and more and more companies reduce their headcounts. However, as [RiseSmart CEO Sanjay] Sathe points out, traditionally corporate outplacement provided services such as grief counseling and gave laid-off employees work space for short periods — while RiseSmart’s Transition Concierge puts the emphasis on employment.
“We really see filling an unmet need on the corporate side,” said Sathe. “We focus on what is important in the transition — to get to the next job.”
Transition Concierge provides RiseSmart’s Internet job searching power, a team of resume writers and support from a transition specialist for six months.
With reports tabbing the corporate outplacement industry at least $3 billion a year, there is certainly no shortage of opportunity for RiseSmart. Still, the company makes a strong play with its pricing for Transition Concierge, which Sathe puts at “a fraction of the cost” of more traditional outplacement services. According to him, many of these would charge $4,000-$5,000 for three months of service — RiseSmart charges $2,500 for six months.
“It is great in terms of value to the individual and the organization. And it is also very important from a price standpoint,” he said.
“[Companies] want to do the right thing. They want to help people get their next job,” he added. “We realized there is a lot of opportunity for us as a company.”
Read the full story here.

It’s been a difficult year for everyone, and the economic downturn has affected how companies celebrate the holiday season. In a time of layoffs and furloughs, it just doesn’t seem right to celebrate lavishly.
Still, even if you’re mentally prepared for a scale-back, the severity of the actual numbers may surprise you. The annual Challenger Gray & Christmas survey showed that just 62% of businesses will have a holiday party this year. That’s down from 77% in 2008, and 90% in 2007 – meaning that 28% of businesses have dropped the custom in just two years. Want more proof? In her recent post “The 2009 Holiday Party: Holding On…” Ann Bares of Compensation Force cited some research from BLR about the state of the 2009 holiday party:
- For 37% of employers, the budget will be about the same.
- For 24% of employers, the budget will be smaller.
- 20% say they had no holiday party last year and won’t have one this year either.
- 14% say they had one last year but won’t this year.
In a nod to tough times, Coca-Cola execs said that they would be making a donation to a hunger-prevention charity instead of throwing a holiday bash – for the second year in a row. Individual departments will be encouraged to throw potluck lunches to celebrate instead, reported business publication TheStreet.com.
Some business owners who are really getting into the right spirit this year were James and Melinda Hemdon, profiled in the Orange County Register story “O.C. businesses trim, not end, year-end parties. ” The couple, who own Scuba.com, used to throw a catered dinner cruise. This year, though, in an attempt to scale back, they’re cooking a homemade dinner at their own house for staff.
It seems to me that employees who are facing more work for less pay, along with the loss of colleagues and an uncertain future, are likely to appreciate these gestures of restraint very much. It’s good for members of an organization to get together and appreciate what they have together, without spending money in such a way that calls their judgment into question. “Low-key” seems to be the watchword as we close out a very tough 2009.
How is your company handling the 2009 holiday party? Are you part of the 14% that have retired the office party this year? Do you have any creative ideas for celebrating on a budget? Please share your thoughts in the comments.
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