It’s not about typos; it’s about what you deliver
The Daily (Ad) Biz calls out the ad agency Fallon for letting a typo slip through for its client TheLadders, in an ad that we’ve previously discussed.
The sentence with the typo: “You’ve earned a better a job search.”
The blogger goes on to say:
The ad itself I really like, if only because it immediately calls out my major frustration of job sites like monster.com and even more targeted ones like talentzoo. I spend most of my time wading through crap before finding … a job I might be interested in..
Which to us goes to the real problem with the ad (and with TheLadders), compared to what RiseSmart offers jobseekers.
TheLadders takes half-measures to address the frustrations of looking for jobs online. Specifically, it restricts the number of openings it makes accessible to members – typically only 70,000 active job listings.
That solution reduces the number of jobs members must sort through, but it does so in an arbitrary, rather than personalized, manner. And TheLadders still requires its subscribers to search manually through job listings.
Watch this video for the first real solution to the $100K+ jobs dilemma:
