If your social media strategy looks like this, you might be in trouble.

Then again, social media is all about experimentation. Bottom line: if whatever your company’s doing doesn’t involve social media marketing, you’re getting left behind. If you are a job candidate who doesn’t grasp the whole social media thing on at least the most basic level, you’re getting left behind. This is one of the most cost-effective ways to create a marketing buzz for your company brand or your personal brand, so your brilliance is irrelevant if you’re going it alone without blogging, LinkedIn, Facebook, Twitter, etc. Nowadays, social media is equally effective in reaching all generations, not just the coveted 18-to-26 demographic. Everybody’s doing it, so it’s time to get on board.

Social media was a hot topic around the blogosphere this week. Here is an example of a company that got it right. Here is an example of a company that got it wrong, showing how a social media misstep can spark a nasty backlash. Social media can facilitate teamwork. It can facilitate feedback, particularly among younger generations. Wondering how to know you’re on the right track? Jessica Lee, newly named editor at Fistful of Talent, shows us four ways to measure your social media ROI. If you don’t know the difference between a tweet and a Tiny URL, it’s not the end of the world. Just be open-minded enough to identify someone in your organization who does know, and is willing to put that knowledge to good use for you and your bottom line.

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