Unemployment Rates Still Best Predictor of Super Bowl Outcome

February 7, 2011

For the 17th time in the past 20 years, the Super Bowl winning team hails from the metropolitan area with the lower unemployment rate, according to an analysis by RiseSmart, a provider of next-generation outplacement and recruitment solutions.

Data from the Bureau of Labor Statistics shows that the team whose metropolitan area boasts the lower jobless rate has enjoyed an 85 percent success rate since Super Bowl XXVI, when Washington (4.6 percent 1991 unemployment) defeated Buffalo (7.2 percent).

The Green Bay metropolitan area had a 6.6 percent unemployment rate in December 2010 and an annual rate of 7.6 percent, compared to a December rate of 7.5 percent and an annual rate of 8.3 percent for Pittsburgh.

"Could it be a coincidence? Of course – but it is certainly a fascinating correlation," said Sanjay Sathe, CEO of RiseSmart. "Who's to say that a city's economic prosperity, as measured by jobless rates, doesn't have at least some effect on fan support, team morale and other factors that could influence the Super Bowl's outcome?"

As an indicator of the economic difficulties Americans face today, Sunday's Super Bowl marked the first in the past 20 years in which both teams represented metro areas with annual jobless rates exceeding 7 percent.

"We all enjoyed Super Bowl Sunday, but now it's Monday – and there are far too many people who don't have jobs to go to," Sathe said. "Placing displaced workers in new jobs as quickly as possible is RiseSmart's mission, and we're proud that our high-tech, high-touch approach to outplacement is putting people back to work twice as fast as the national average."

Super Bowl Winner Jobless Rate (%) Loser Jobless Rate (%)
1988 Washington 3.2 Denver 7.2
1989 San Francisco 3.6 Cincinnati 5.1
1990 San Francisco 3.3 Denver 5.4
1991 N.Y. Giants 5.5 Buffalo 5.3
1992 Washington 4.6 Buffalo 7.2
1993 Dallas 6.9 Buffalo 7.5
1994 Dallas 6.1 Buffalo 6.8
1995 San Francisco 5.9 San Diego 7.1
1996 Dallas 4.8 Pittsburgh 6
1997 Green Bay 3.4 New England 4.1
1998 Denver 2.9 Green Bay 3.3
1999 Denver 2.9 Atlanta 3.3
2000 St. Louis 3.5 Tennessee 2.9
2001 Baltimore 3.8 NY Giants 4.4
2002 New England 3.6 St. Louis 4.6
2003 Tampa Bay 5.6 Oakland 6.2
2004 New England 5.7 Carolina 6.3
2005 New England 5 Philadelphia 5.1
2006 Pittsburgh 5.2 Seattle 5
2007 Indianapolis 4.4 Chicago 4.5
2008 NY Giants 4.4 New England 4.1
2009 Pittsburgh 5.1 Arizona 5.3
2010 New Orleans 6.5 Indianapolis 8.7
2011 Green Bay 7.7 Pittsburgh 8

Note: Jobless rates are for year prior to Super Bowl year. Source: Bureau of Labor Statistics. * Average of 2010 monthly rates, including preliminary December 2010 results.

For more information, visit www.RiseSmart.com.

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About RiseSmart

RiseSmart is the leading provider of next-generation outplacement solutions. The company leverages a cloud-based technology platform, proven methodologies and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. RiseSmart drives significant ROI to organizations by offering affordable pricing while reducing unemployment insurance taxes and severance costs. RiseSmart has received a wide range of awards and recognition from organizations including Bersin by Deloitte, the Best in Biz, Gartner Inc., the Golden Bridge Awards, LAROCQUE, the Momentum Index, Red Herring, the San Francisco Business Times, SiliconIndia, the Silicon Valley/San Jose Business Journal, the Stevie Awards and TIE.

RiseSmart, the RiseSmart logo, Transition Concierge, Transition Concierge To-Go, SmartRedeploy, Recruit Concierge, Talent Assurance, Job Assurance, SmartConsult, SmartSource, and Transitioning Talent. Changing Lives. are trademarks of RiseSmart, Inc. All other trademarks are the property of their respective owners.

For more information, visit http://www.RiseSmart.com.


for RiseSmart:
Woody Mosqueda, 408-993-9113